How a man turned fake fruit into gold
Submitted by ebrouwer on Fri, 04/30/2010 - 13:53
I just read a great article in Entrepreneur about a guy making millions off fake fruit.
It's absolutely incredible where inspiration can come from, and where it can take you if you let it.
Matt Moman deals in plastic flowers by trade. While at a trade show, he came across plastic limes. He was taken aback by their quality; how they really looked and felt like real limes.
Soon after, Matt was relaxing with a beer. A Corona beer. And that's when it hit him. He decides to put a bottle opener in the lime, and a magnet so it can hang on the fridge. Grupo Modelo, makers of Corona, decided he was on to something and signed him to a mulitmillion-dollar licensing deal.
His invention is selling like crazy. Truly inspirational!
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